Nordic Retailers Have Greater Opportunity to Refine Omni-Channel Capabilities Compared with Global Peers, New OrderDynamics Study Finds

Wednesday, October 18, 2017

Nordic Retailers Have Greater Opportunity to Refine Omni-Channel Capabilities Compared with Global Peers, New OrderDynamics Study Finds

OrderDynamics’ Omni-1000 report reveals the surprising, actual omni-channel capabilities of 80 retailers across the Nordics.

TORONTO – Oct. 18, 2017 – OrderDynamics, provider of the world’s most advanced out-of-the-box, Distributed Order Management (DOM) Systems, today announced the release of its Omni-1000 Nordics research study, which analyzes the omni-channel capabilities and maturity of retailers in Sweden, Finland and Norway. The report is based on company’s landmark, global study on the actual omni-channel practices and capabilities of over 1000 retailers globally.

The OrderDynamics’ Omni-1000 research found the Nordics to be an advanced market when compared with the U.S., UK, Canada and Australia. Importantly, 57.5 percent of retailers in the region offering offer click & collect, or buy online, pickup in-store (BOPIS). However, some findings suggest there is room for critical growth. For example, 65 percent of Nordic retailers charge restocking fees for returns, which stands in stark contrast to practices among retailers in the U.S. (5.5 percent,) and the UK (zero percent).

The research also revealed that for Nordic retailers:

  • 83.8 percent have standard e-commerce capabilities, such as the ability for shoppers to create a virtual shopping basket and purchase goods online;
  • 80.0 percent provide basic inventory visibility to online consumers with only 7.3 percent offering a detailed level of inventory visibility;
  • 77.6 percent allow shoppers to buy online and return in-store (BORIS);
  • 65.7 percent offer free shipping.

Though not a nascent omni-channel market, omni-channel strategies are still relatively immature. Notably, even among the 57.5 percent of retailers offering click and collect, only half advertise the service on the homepage of their ecommerce site. In addition, free shipping offers are the lowest of all the regions studied for the Omni-1000.

“Nordic retailers should work on making omni-channel more accessible to customers,” said Nick McLean, CEO, OrderDynamics. “Although Nordic retailers have advanced omni-channel capabilities, they have an opportunity and need to refine and market the unique capabilities that will incent more shoppers to engage with their omni-channel stores.”

The OrderDynamics Omni-1000 used a ‘random-walk’ methodology to investigate and determine the e-commerce and click and collect capabilities, policies and services of more than 50 retailers in the Nordics and more than 1,000 retailers worldwide.

Click here to access the OrderDynamics Omni-1000 Nordics study.

About OrderDynamics
OrderDynamics is the world’s most advanced cloud-based, out-of-the-box Distributed Order Management Systems DOM / OMS. Focused on powering retail fulfillment, OrderDynamics helps clients drive sales and improve margins in omni-channel retail markets. Our DOM gives clients capabilities like order orchestration, enterprise-wide inventory visibility, returns management, customer service, enhanced analytics & simulation and store driven fulfillment. OrderDynamics enables customer options like click and collect, and ship-from-store, creating exceptional shopping experiences. Iconic brands including Speedo, Quiksilver, J.McLaughlin, JYSK, Princess Auto, Bouclair Home, DeFacto and Browns Shoes, use OrderDynamics technology across North America, Europe, Asia and Australia. For more information, visit

Media Contact:
Charles Dimov, Marketing Director for OrderDynamics
(905) 695-3182