New OrderDynamics Study Suggests U.S. Retailers Are Still Playing Catch-Up in Omni-Channel

Wednesday, October 11, 2017

New OrderDynamics Study Suggests U.S. Retailers Are Still Playing Catch-Up in Omni-Channel

OrderDynamics’ Omni-1000 report reveals the surprising, actual omni-channel capabilities of more than 330 retailers across U.S.

TORONTO – Oct. 11, 2017 – OrderDynamics, the creator of the world’s most advanced out of the box, Distributed Order Management (DOM) System, today announced the release of its Omni-1000 U.S. Research study. The report analyzes the findings of the company’s ground-breaking, global research that sheds light on the actual omni-channel practices and capabilities of over 1000 retailers globally.

Among the key findings, the OrderDynamics’ Omni-1000 U.S. found that only 29.1 percent of retailers in the U.S. offer click & collect, or buy online, pickup in-store (BOPIS), today.

The research also revealed that for U.S. retailers:

  • 89.4 percent have standard e-commerce capabilities, such as the ability for shoppers to create a virtual shopping basket and purchase goods online;
  • 63.3 percent provide basic inventory visibility to online consumers with only 7.3 percent offering a detailed level of inventory visibility;
  • 66.1 percent allow shoppers to buy online and return in-store (BORIS);
  • 74.9 percent offer free shipping.

Although traditional U.S. retailers boast high adoption rates of e-commerce capabilities, free shipping, and basic inventory visibility, only 29.1 percent of retailers offer functional buy online pickup in-store (BOPIS) systems, which is surprisingly low. Similar recent reports suggested a significantly more advanced U.S. omni-channel retail market, which is not reflected in the OrderDynamics findings.

“U.S. retailers are not overestimated, they are simply behind in their omni-channel practices,” said Nick McLean, CEO, OrderDynamics. “As a region with so much retail potential, it is crucial that retailers read and understand the findings of this study, to know where they really stand in their omni-channel development compared to others in their space.”

The OrderDynamics Omni-1000 used a ‘random-walk’ methodology to investigate and determine the e-commerce and click and collect capabilities, policies and services of more than 300 retailers in the U.S. and more than 1,000 retailers worldwide. Other regions studied in the global report include Canada, Australia, the UK and the Nordics (Sweden, Finland and Norway).

Click here to access the OrderDynamics Omni-1000 US study.

Join us on Thurs., Oct.12, for a live webinar reviewing the Omni-1000 findings.

About OrderDynamics
OrderDynamics is the world’s most advanced cloud-based, out-of-the-box Distributed Order Management Systems DOM / OMS. Focused on powering retail fulfillment, OrderDynamics helps clients drive sales and improve margins in omni-channel retail markets. Our DOM gives clients capabilities like order orchestration, enterprise-wide inventory visibility, returns management, customer service, enhanced analytics & simulation and store driven fulfillment. OrderDynamics enables customer options like click and collect, and ship-from-store, creating exceptional shopping experiences. Iconic brands including Speedo, Quiksilver, J.McLaughlin, JYSK, Princess Auto, Bouclair Home, DeFacto and Browns Shoes, use OrderDynamics technology across North America, Europe, Asia and Australia. For more information, visit

Media Contacts:
Charles Dimov, Marketing Director for OrderDynamics
(905) 695-3182