New Global OrderDynamics Research Identifies the UK as the Most Mature Omni-Channel Retail Market

Wednesday, October 18, 2017

New Global OrderDynamics Research Identifies the UK as the Most Mature Omni-Channel Retail Market

OrderDynamics’ Omni-1000 report reveals the actual omni-channel capabilities of 200 retailers across the UK.

TORONTO – Oct. 18, 2017 – OrderDynamics, provider of the world’s most advanced out of the box, Distributed Order Management (DOM) System, today announced the release of its Omni-1000 UK research study. The report analyzes the findings of the company’s landmark study on the actual omni-channel practices and capabilities of over 1000 retailers globally.

The OrderDynamics’ Omni-1000 UK found the UK to be the most mature region in omni-channel retail, when compared to the U.S., Canada, Australia and the Nordics (Sweden, Norway, Finland). 67 percent of retailers in the UK offer click & collect, or buy online, pickup in-store (BOPIS).

The research also revealed that among UK retailers:

  • 93.5 percent have standard e-commerce capabilities, such as the ability for shoppers to create a virtual shopping basket and purchase goods online;
  • 79.5 percent provide basic inventory visibility to online consumers, but only 7.3 percent offering a detailed level of inventory visibility;
  • 68.4 percent allow shoppers to buy online and return in-store (BORIS);
  • 80.2 percent offer free shipping.

UK retailers are also advanced in eCommerce, shipping, and inventory capabilities. However, returns practices were surprising in the region, with only 68.4 percent of retailers willing to accept returned online purchases in-store.

Despite the widespread availability of in-store pickup among UK retailers, only 53.7 percent promote the service on their ecommerce site homepage. For a market as mature as the UK in both omni-channel retailing and in consumer digital marketing, this comes as a surprise.

“The UK is doing well in adapting omni-channel practices for their customers,” said Nick McLean, CEO, OrderDynamics. “However, there is no point in preparing these systems and services unless retailers inform their customers about them. At the moment, there are a great many retailers missing an opportunity to provide more seamless and convenient experiences to their shoppers.”

The OrderDynamics Omni-1000 used a ‘random-walk’ methodology to investigate and determine the e-commerce and click and collect capabilities, policies and services of more than 200 retailers in the UK and more than 1,000 retailers worldwide.

Click here to access the OrderDynamics Omni-1000 UK study.

About OrderDynamics
OrderDynamics is the world’s most advanced cloud-based, out-of-the-box Distributed Order Management Systems (DOM / OMS). Focused on powering retail fulfillment, OrderDynamics helps clients drive sales and improve margins in omni-channel retail markets. Our DOM gives clients capabilities like order orchestration, enterprise-wide inventory visibility, returns management, customer service, enhanced analytics & simulation and store driven fulfillment. OrderDynamics enables customer options like click and collect, and ship-from-store, creating exceptional shopping experiences. Iconic brands including Speedo, Quiksilver, J.McLaughlin, JYSK, Princess Auto, Bouclair Home, DeFacto and Browns Shoes, use OrderDynamics technology across North America, Europe, Asia and Australia. For more information, visit

Media Contact:
Charles Dimov, Marketing Director for OrderDynamics
(905) 695-3182