Henry’s Expands Omni-Channel Commerce Strategy with OrderDynamics

Thursday, July 25, 2013

Henry’s Expands Omni-Channel Commerce Strategy with OrderDynamics

OrderDynamics® Corporation, Canada’s leading distributed retail order management platform provider, today announced that Henry’s Camera will launch its omni-channel commerce functionality. Henry’s Camera is Canada’s largest independent retailer with over 100 years of experience in selling high-end cameras and photo imaging accessories. Henry’s launched Reserve Online Pickup In-Store functionality through its website, Henrys.com. With Reserve Online capabilities, Henry’s now offers its customers a variety of fulfillment options to support their growing omni-channel commerce strategy and operations.

Henry’s currently operates 33 stores across Canada, and manages several eCommerce websites through the OrderDynamics Commerce Platform and Retail Order Management System. This includes Henry’s Camera, a Henry’s Camera Mobile site, Headshots Rentals, and School of Imaging.

The Reserve Online Pickup In-store project uses OrderDynamics’ multi-location inventory management module. It lets customers view product inventory at an individual store level. Henry’s customers are now able research products online and reserve those products at the most convenient location in a few simple steps. In addition, this tool calibrates to automatically calculate local taxes and provide a complete order total price. This gives the customer an instant and transparent order summary. Customers can boost their shopping experience by engaging with a Henry’s expert store associates to get advice about warranties and maintenance when picking up their reserved products in-store.

Henry’s staff can even view online and in-store purchasing history and behaviour profiles of its customers. This helps them understand preferences or make the right upsell and cross-sell suggestions during the in-store pickup part of the sale. In addition, Henry’s expects reduced shipping costs for its online customers who choose the new in-store pickup offering.

Expanding Omni-Channel Commerce Efforts

Expanding their Omni-Channel commerce efforts positions Henry’s to further support their brick and mortar operations. It drives more store traffic, reducing return rates, leverages in-store inventory, and increases average sale values. Henry’s also sees its Reserve Online Pickup In-Store functions as line busters. Store associates can now help customers quickly get through the purchasing process as a result of pre-packing. In this case the customer’s product was reserved on their website and packages for pickup in-store.

“Reserve In-Store represents our commitment to providing the most convenient and seamless omni-channel commerce experience possible for our customers. It also acts as a way for Henry’s to leverage inventory and expert staff at each of our retail stores,” said Ian Landy, President and CEO at Henry’s. “When customers come into our stores to buy an item they reserved online, they also have an opportunity to enjoy our in-store experience, large product inventory, and expert staff. This leads to an even better shopping experience and makes sure our customers get exactly what they want”.

Reserve Online Pickup In-store launched earlier this summer, and is already seeing high customer engagement. It averages 20 in-store reservations per day.

“Henry’s have always put their customers first and as a result, have heavily invested in their ecommerce operations to create an outstanding cross-channel shopping experience,” said Michael Turcsanyi, President at OrderDynamics. “The Henry’s team have always been eCommerce innovators and their early success with new Reserve Online capabilities is another great step for them as they continue to align in-store and online experiences.”