Eclipse Launches Omni-Channel Commerce Fulfillment with OrderDynamics

Wednesday, November 6, 2013

Eclipse Launches Omni-Channel Commerce Fulfillment with OrderDynamics

OrderDynamics, Canada’s leading on-demand commerce platform provider, today announced Eclipse first eCommerce offering, EclipseStores.com, using the OrderDynamics eCommerce and Order Management Solutions. Eclipse launches omni-channel retail to support its 68 stores in Canada with an innovative commerce strategy.

The new site expands on its non-transactional predecessor by offering a full catalog of Eclipse-branded apparel, accessories and outerwear. Eclipse’s solution uses OrderDynamics’ Product Merchandising tools to display vibrant product images with multiple views. Product pages feature a Shop This Outfit component, which recommends items to build an outfit according to current fashion trends. This lets shoppers use fashion expertise as they would from in-store sales staff. To support a seamless omni-channel shopping experience, shoppers can check in-store stock of the items they way. Shoppers can check on the stock at a location most convenient to them with a Google Maps-Integrated Store Locator, for example.

The sophisticated eCommerce launch includes many omni-channel features like ship from local stores, enterprise-wide inventory visibility, convenient fulfillment options and more. The combination of the OrderDynamics retail Order Management System, with its Epicor ERP system, lets efficient inventory distribution drive a consistent shopping experience for clients. In addition, having full visibility into inventory across all retail stores and distribution centres lets Eclipse route all web orders based on smart business rules and stock availability.

The OrderDynamics retail dashboards, in-store tools, and deep integration with Canada Post fulfillment solutions gives Eclipse a chance to grow its national brand by filling web orders across the country. This includes locations where retail outlets are just not available. It gives customers the convenience and choice of having their order shipped either to their home or a Canada Post location. In the first weeks while Eclipse launches omni-channel strategies, more than 21% of customers had web orders shipped directly to a Canada Post office. This highlights the need for convenient fulfillment options in Canada.

“We are very proud to provide the same quality shopping experience with our new eCommerce site as found in our stores,” said Genevieve Bulgin, Director of Retail Operations at Eclipse. “Using the tools available to us through OrderDynamics, we’ve been able to greatly expand our business, and extend our commitment to customer service across Canada with our online channel”.

“Eclipse is a great example of a Canadian retailer that is using retail oriented commerce technology to streamline efficiencies and improve customer service,” added Michael Turcsanyi, President at OrderDynamics. “Their drive to create a best-of-breed omni-channel shopping experience puts them in a strong position to leverage its national reach for accelerated cross-channel growth.”

About Eclipse
Eclipse Stores Incorporated is a privately owned Canadian retail chain offering trendy styles and great basics for women. There are over 65 Eclipse stores located in eight provinces across Canada. Each store carries a variety of styles, including dressy, casual, and athletic clothing, as well as outerwear and accessories. Eclipse stores carry styles developed under the company’s private labels, Eclipse and Tattoo, as well as several popular brand name denim collections. Operations for the chain are based out of St. John’s, Newfoundland, and the main distribution center is in Montreal, Quebec. For more information about Eclipse, visit http://www.eclipsestores.com or email eclipse@eclipsestores.com.