Bouclair Home to Launch Retail Order Management Experience with OrderDynamics

Wednesday, January 29, 2014

Bouclair Home to Launch Retail Order Management Experience with OrderDynamics

TORONTO, ON – January 29, 2014 – OrderDynamics® Corporation, Canada’s leading on-demand commerce platform provider, today announced Bouclair Home, a national retailer of home decor products and houseware accessories, will launch its ecommerce website using the OrderDynamics retail order management platform. With the launch of the Bouclair.com ecommerce site, the Canadian retailer will provide improved levels of customer service. Bouclair Home will also accelerate cross-channel sales growth through a new seamless omni-channel commerce strategy.

Bouclair, which operates 113 stores across Canada, needed a robust retail order management solution to support their vision of centering operations around customers by unifying the shopping experience across digital and physical storefronts. Bouclair selected OrderDynamics based on their impressive experience launching omni-channel commerce solutions. OrderDynamics has launched systems for national brick and mortar retailers, in addition to the cutting edge retail order management capabilities within their cloud-based commerce platform. According to “The Retail Order Management Imperative” a global omni-channel study by Forrester Consulting commissioned by OrderDynamics in November 2013, 82% of retailers stated a retail order management system would play an important role in the execution of their omni-channel strategy.(1)

Bouclair’s partnership with OrderDynamics provides them with a suite of omni-channel retail tools, that will allow them to use their retail stores to support omni-channel functions like:

  • Buy online pickup in-store
  • Inventory visibility across all retail channels
  • Return web purchases to any retail store
  • A single customer profile that combines online and in-store purchase history
  • Cross-channel loyalty payment options and more

“I was impressed with OrderDynamics and their eCommerce solution. We have a big opportunity to generate incremental sales and I feel these guys can help us achieve our goal,” said Peter Goldberg, President and CEO at Bouclair.

In addition, Bouclair will be able to take advantage of the OrderDynamics retail store dashboards to support in-store pickup, leverage the integrated mobile commerce platform, and multi-language functionality to support French-Canadian customers. Upon its 2014 launch, the new Bouclair website will also include a custom blinds selector that will let customers customize the size of their blinds.

“With 51% of retailers expected to roll out buy online pickup in-store fulfillment programs within the next two years (2) , we are excited to provide Bouclair a competitive advantage in 2014. Leveraging its national network of retail stores, Bouclair will be able to offer an unmatched level of service to their customers,” said Michael Turcsanyi, President at OrderDynamics. “It’s inspiring to see Bouclair’s commitment to omni-channel commerce. We look forward to helping them deliver a world class retail order management solution that will help them deliver an exceptional cross-channel shopping experience.”

About Bouclair Home
Bouclair Home is a national retail chain that offers coordinated and contemporary fashion for the home. Our designers travel the world searching out the latest trends in style, colours and design. Bouclair Home is a lifestyle brand which brings exclusive fashion to the mass consumer at a value price. Bouclair Home is focused on Home, Fashion and Value.

1, 2- “The Retail Order Management Imperative”, Forrester Consulting, commissioned by OrderDynamics, November 2013.