Australian Retailers Lag Behind Global Leaders With Only 31.4% Offering Buy Online Pickup In-Store (BOPIS)

Wednesday, March 6, 2019

Australian Retailers Lag Behind Global Leaders With Only 31.4% Offering Buy Online Pickup In-Store (BOPIS)

OrderDynamics finds Australia maintains a healthy market despite needing more development of its omni-channel capabilities

TORONTO – March 6, 2019 – OrderDynamics, a Tecsys company, today released its Omni-2000 Research: Australia, finding that only 31.4% of Australian retailers offer buy online pickup in-store (BOPIS). Comparatively, 64.0% of UK retailers offer click and collect services today. Australia lags behind in this BOPIS context. However, most retailers in Australia have an active e-commerce business, at 84.3%. This is on par with the global average of 86.3% found in Omni-2000: Global Research.

Based on results from the seven countries surveyed, it is clear that omni-channel is still in the development stage for the Australian market. As they progress, Australian retailers prioritize advertising BOPIS services, educating customers through FAQs and promoting pickup notifications.

Out of 299 Australia-based retail chains with a minimum of 10 store locations, key findings from the study include:

  • 53.2% of omni-channel retailers offer basic, active inventory visibility
  • 14.0% of all retailers provide free return deliveries
  • 47.8% of Australian retailers offer Buy Online Return In-Store (BORIS)
  • 74.5% of omni-channel retailers advertise Click and Collect services on their home web page
  • 94.7% of omni-channel retailers provide how-to Click and Collect FAQs

While the results prove Australia is progressing as a balanced and developing market of omni-channel capabilities, this pace needs to accelerate.

In accordance with the emerging trend of social media as a retail channel, Australian shoppers are similarly gravitating toward this option. However, despite increased interest, most retailers are missing out on the opportunity as only 5.3% of omni-channel retailers currently sells on Instagram.

Active inventory visibility, an indicator on a product page highlighting if an item is in-stock or out-of-stock, is not only low, but is declining at an alarming rate. Of retailers surveyed in the country, only 33.8% show basic, active inventory visibility online. Decreased visibility is not specific to Australia, but remains a global problem among retailers worldwide. This is important because it heightens the chance of losing a customer to another retailer’s site.

“The market in Australia holds quite a bit of potential for omni-channel,” said Nick McLean, president, OrderDynamics. “While opportunities for growth are apparent, many retailers are making significant advances. It will be exciting to see how this trend evolves in 2019.”

Click here to access Omni-2000 Research: Australia.

About OrderDynamics

OrderDynamics, a Tecsys company, develops the world’s leading Out-of-the-Box Distributed Order Management Technology. Powering retail fulfillment, the company helps clients make omni-channel retail a reality. OrderDynamics enables retail options like Buy Online Pickup In-Store (BOPIS | Click & Collect), ship-to-store, and ship-from-store; creating seamless shopping experiences. Iconic brands like Speedo, Boardriders, Columbia Sportswear, JYSK, Princess Auto, Crabtree and Evelyn, and Browns Shoes use OrderDynamics’ technology across North America, Europe, Asia and Australia. For more information, visit

OrderDynamics is a wholly-owned subsidiary of Tecsys, Inc. Tecsys provides transformative supply chain solutions that equip its customers to succeed in a rapidly-changing omni-channel world. For more information, visit


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