Australian Retailers Behind in Omni-Channel, Finds New OrderDynamics Study

Wednesday, November 1, 2017

Australian Retailers Behind in Omni-Channel, Finds New OrderDynamics Study

OrderDynamics’ Omni-1000 report reveals Australian retailers lack omni-channel maturity, especially click and collect

TORONTO – Nov. 2, 2017 – OrderDynamics, the creator of the world’s most advanced out of the box, Distributed Order Management (DOM) System, today announced the release of its Omni-1000 Australia research study, which examines the actual omni-channel capabilities of 200 Australian retailers.

The OrderDynamics’ Omni-1000 Australia found that Australian retailers’ omni-channel capabilities do not meet customer expectations. Only 25.5 percent of Australian retailers offer buy online, pickup in-store (BOPIS), or click and collect capabilities. However, 66.3 percent of retailers that offer click and collect in Australia advertise the service on their homepage. This is higher than average, and one of the areas in which Australia excels compared to other regions.

The research also revealed that among Australian retailers:

  • 89.0 percent have standard e-commerce capabilities, such as the ability for shoppers to create a virtual shopping basket and purchase goods online;
  • 72.5 percent provide basic inventory visibility to online consumers, but only 7.0 percent offer a detailed level of inventory visibility;
  • 64.1 percent allow shoppers to buy online, return in-store (BORIS);
  • 74.2 percent offer free shipping.

“While we did find that Australian retailers are behind in a number of omni-channel areas, the study reveals the opportunity for retailers to differentiate themselves by providing services that their competitors do not offer,” said Nick McLean, CEO, OrderDynamics. “In areas such as Australia with low population density, services like click and collect should be readily available to customers in order to increase convenience and satisfaction.”

The OrderDynamics Omni-1000 used a ‘random-walk’ methodology to investigate and determine the e-commerce and click and collect capabilities, policies and services of more than 200 retailers in Australia and more than 1,000 retailers worldwide.

Click here to access the OrderDynamics Omni-1000 Australia study.

About OrderDynamics
OrderDynamics is the world’s most advanced cloud-based, out-of-the-box Distributed Order Management Systems (DOM / OMS). Focused on powering retail fulfillment, OrderDynamics helps clients drive sales and improve margins in omni-channel retail markets. Our DOM gives clients capabilities like order orchestration, enterprise-wide inventory visibility, returns management, customer service, enhanced analytics & simulation and store driven fulfillment. OrderDynamics enables customer options like click and collect, and ship-from-store, creating exceptional shopping experiences. Iconic brands including Speedo, Quiksilver, J.McLaughlin, JYSK, Princess Auto, Bouclair Home, DeFacto and Browns Shoes, use OrderDynamics technology across North America, Europe, Asia and Australia. For more information, visit

Media Contact:
Charles Dimov, Marketing Director for OrderDynamics
(905) 695-3182