Categories: Omni-Channel Commerce
As eTail Canada 2013 concluded last week, we couldn’t help but be amazed at how far the Canadian retail industry has come in just a few years. The third installment of eTail Canada offered the most accurate portrayal of eCommerce and omni-channel retailing in Canada that we’ve ever seen. Too often assumptions or generalities are made on this emerging market, however the three day event really captured the challenges and successes of Canadian retailers, as well as the evolution of modern Canadian consumers.
Categories: Commerce Platform
Conversion rate is considered to be the key metric for many, if not most, retailers. It is often the primary metric discussed at weekly trading meetings and used to measure success or failure. But I ask ‘should it really be the be-all, end-all metric that every retailer obsesses over?’
As an ecommerce solution vendor, it doesn’t feel like the New Year has officially begun until you attend your first conference of the year. Now that the OrderDynamics team has returned from the 2013 edition of Internet Retailer’s rapidly growing Web & Design conference (IRWD 2013), it really feels like retail-2013 is in full swing!
Internet Retailer magazine kicks off the New Year with a special feature on top priorities for e-retailers including social media and selecting the right e-commerce platform.