What Exactly is Enterprise Order Management?
Tuesday, October 2, 2018

What Exactly is Enterprise Order Management?

Enterprise retailers are those with annual revenue of $750 million or greater. These retailers typically have established retail technology stacks. Some have adopted omnichannel retailing practices, but many are in the decision phase. They might be considering the course and their needed infrastructure changes. That’s where enterprise order management systems come into play.

What is Enterprise Order Management? 

The OMS must be flexible, scalable, easy to use, and continually evolving to help the business

Enterprise order management is the OMS (order management system) technology that lets a large retailer and retail brands offer omnichannel practices. Of course, enterprise order management must do what any standard OMS does. It must have:

  • Inventory Visibility,
  • Order Orchestration,
  • Intelligent Order Routing,
  • Returns Management, and
  • Analytics, Dynamic Simulations and enhanced functions. 

However, the technology that caters to the enterprise needs to be highly scalable. It also has to integrate seamlessly with many other retail technologies, and it must be very flexible. Also consider that these systems need to be able to complete orders across borders. Many large retailers are global, and need international capabilities.

In terms of scalability the enterprise retail can see huge order volume swings. Just think of volume spikes on Black Friday and other key selling days. Large brands have the same challenge with spikes through their sales channels. Then, you need it to interconnect with many other systems without issue. Truly, enterprise order management systems need to be able to create that seamless customer experience. It means cross channel orders and touch points treat the customer as one. No multiple accounts.

Not only does a good enterprise order management system provide a single view of the customer. It does so for the order, as well. And, it ensure the entire order fulfillment cycle is seamless and consistent. Enterprise order management is the core intelligence for an omnichannel supply chain.


Read More: Best Order Management Awards & Accolades


Do I Need a Forklift?

No doubt you have heard the quip about ‘forklift technology’. Many enterprise order management vendors want to use a forklift to lift out your entire technology stack. Pick it up. Throw it out. Start over with their full new system. In fact, most of the large (and some small) tech vendors sell a suite of products. You will see the assortment of WMS, POS, OMS, PIM, ECP, ERP, an entire 3PL service, and more.Get Will the Real OMS Please Stand Up? Whitepaper

These are all great. In some ways it is an attractive proposition. Imagine junking your entire network. Then you get to have an entirely new system. Wouldn’t that fix so many problems?

What is often missed is that it takes well over 22-26 months to implement this vision. Furthermore, do you have a HUGE EIGHT FIGURE budget to pull this off? Oh, and don’t forget the ongoing license fees, maintenance charges, and upgrade costs.


Related: Distributed Order Management (DOM)


Enterprise Order Management Without Forklifts

Getting a good enterprise order management system does NOT have to be rip and replace strategy. Your whole tech stack isn’t useless! In fact, plugging in specialized system can even breath new life into your existing network. Plus, focusing on the key technology to make omnichannel a reality – means being in-market within 3-4 months, not 26!

Full Tech Stack Replacement 

If you are thinking about a full ‘rip and replace’, then work with a trusted systems integrator (SI). Take a look at the SI’s track record. Do their solutions always involve a full IBM, Oracle, SAP, or Manhattan implementation? Not to pick on any of them. They are good systems. Of course, it could be the right solution for many clients. But, you should be suspicious if all roads lead to one vendor.

Instead, make sure you have the trusted opinion of a SI who implements converged commerce. These are built on best in class technologies. As an example, converged commerce can include enterprise order management put together with the best WMS and point of sale systems. Pulling together the best sub-systems will easily outperform single vendor unified commerce solutions (SUC).


Retail Help: Enterprise Order Management

The right OMS systems are ready to go, right out-of-the-boxOmni channel retailing is here to stay. Shoppers’ awareness about buying options have grown over the past year. As more and more retailers adopt omnichannel practices, consumers expectations grow. To state that a shopper’s buying experience must be seamless across channels – is merely the starting point. Certainly, enterprise order management systems need to integrate easily. This has to happen with any and many technology stacks. They have to do so to provide seamless customer experiences. For the retailer, the OMS must be flexible, scalable, easy to use, and always improving. That’s what helps retail businesses win.

Further, look for the functions you need. Don’t be fooled by a slick vendor presentation. Full new tech stack replacements are a nice idea, but very very costly. Worse yet, they take too long to deploy. Rather, look for point solutions that can extend your existing network. Otherwise, if you are doing a full replacement, then focus on peak performance. Insist on the top technologies for each part of your infrastructure. As the core of your unified commerce insist on the best enterprise order management solution on the market.

Fortunately, the right OMS systems are ready to go, right out-of-the-box. You don’t have to replace your entire technology stack to suit a particular vendor’s vision (commission). Rather, retail technology vendors have to suit your needs as a retailer. That means bringing in enterprise order management tech that connects to your existing systems. In the end, it is about giving you the best possible omnichannel retail capabilities. It has to make the whole process seamless. It has to come in within your budget. Most of all, it has to give your customers the capabilities they expect.


Charles Dimov - Director Marketing OrderDynamicsCharles Dimov is VP of Marketing at OrderDynamics. Charles has 23 years experience in Marketing, Sales and Management across various IT and Technology businesses. Previous roles include Chief of Staff, Director Product Marketing, and Director Sales. Charles has held roles in brand name firms like IBM, Ericsson, HP, ADP, and OrderDynamics.