European Use of In-Store Pickup Lockers
Thursday, July 26, 2018

European Use of In-Store Pickup Lockers

Periodically taking a break, and going on holiday is a good idea. It gives you a chance to catch your breath. Perhaps rebalance your priorities, and even recalibrate your plans. Being in retail, it also gives you a chance to see a few new places, complete with fresh new ideas and inspiration. Funny enough my biggest observation during my holiday in Nordic Europe, was the use of in-store pickup lockers.

In-Store Pickup Lockers – the Norm Retailers use Pickup Lockers to extend the services hours in which customers can pickup their products

It’s not a particularly new concept. We have written about them over the past year. We have even quoted research by our friends at Bell & Howell (developer of pickup locker systems). Yes, the rollout of in-store pickup lockers across North America is taking place, gradually. But, we have a way to go before we have significant consumer adoption.

Not Scientific, but Used

Through my wanderings in malls, shopping hubs, and supermarkets – I noticed many in-store pickup lockers. With their presence in many locations I visited, it seemed as though shoppers just grew to adopt their use. Fortunately, even with many more consumers using them, they still avoided lineups. It is a great means that retailers in Northern Europe are using to extend the service hours in which customers can pickup products. It also reduces the reliance on the in-store staff to process their orders when they arrive (all done ahead of time, and online).

 

Related: It Might Be Time to Invest In Pickup Lockers

Click and Collect

Retail Customer Experience: The Key to Success

 

Convenience Booster In-Store Pickup Lockers reduces the reliance on store staff for click and collect orders

The use of in-store pickup lockers seems like a normal part of the shopping experience in the Nordics. Not only does it help balance out the load on the store staff, it also lets the customer choose when they want to drop-in to collect their items. That means they can get to their purchase, even beyond store hours.

Omnichannel Evolution

Directed at the North American retailing audience; my short vacation experience in Europe was a glimpse of where retail is heading. Even though many retailers have been gearing up their technology, omnichannel services are not yet the norm. Part of this emerging norm will definitely include in-store pickup lockers. Now is your order management system ready for it, like ours?

https://commerce.orderdynamics.com/res-omni-1000-usa

Author:

Charles Dimov - Director Marketing OrderDynamicsCharles Dimov is the VP of Marketing at OrderDynamics. Charles has 21+ years experience in Marketing, Sales and Management across various IT and Technology businesses. Previous roles include Chief of Staff, Director Product Marketing, Director Sales and Category Management for ecommerce and channel goods. Charles has held roles in brand name firms like IBM, Ericsson, HP, ADP, and OrderDynamics.