Categories: Commerce Platform
Conversion rate is considered to be the key metric for many, if not most, retailers. It is often the primary metric discussed at weekly trading meetings and used to measure success or failure. But I ask ‘should it really be the be-all, end-all metric that every retailer obsesses over?’
Internet Retailer magazine kicks off the New Year with a special feature on top priorities for e-retailers including social media and selecting the right e-commerce platform.
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