Challenge

This 100-year-old Canadian retailer wanted to maintain a best-of-breed eCommerce experience for its customer base. However, it was having difficulty managing multiple brands and sites through a single platform, providing its customers with convenient multi-channel fulfillment options, and leveraging retail store inventory.

Solution

In 2010, it selected OrderDynamics’ solutions to re-launch its flagship website. Since re-platforming, Henry’s has innovated its eCommerce infrastructure to provide a best-in-class omni-channel shopping experience, while unifying pricing, promotions, and messaging. This has enabled its customers to shop in-store at 33 retail stores or online at Henry’s three B2C websites and an easy-to-use mobile commerce site (Henrys.com).

Results

Overall, OrderDynamics solutions have generated 70% year-over-year annual growth with a 30% increase in revenue. Website visitors can buy online by seeing real-time store inventory listings and return merchandise anywhere, with a single view of their customer profile. In addition, the Reserve Online, Pickup In-Store feature, which enables customers to leverage both online research and in-store staff expertise, has helped the company utilize in-store inventory more efficiently, and boost store traffic.

The OrderDynamics SaaS platform is highly flexible, allowing Henry’s to implement our desired user experience and achieve the highest level of synergy with our business systems.

Ian Landy
President & CEO, Henry’s

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