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Challenge

With over 65 retail stores, Browns Shoes is North America’s leading independent footwear chain. Since the 19040’s Browns Shoes has delivered the best selection of women’s, men’s and children’s footwear from top global designers. Despite having a state-of-the-art 75,000 square foot distribution center (DC), Browns wanted a way to leverage its full enterprise-wide inventory of footwear for order fulfillment. They needed accuracy, and the ability to efficiently leverage merchandise from any location – fast.

 

Solution

Not only did Browns Shoes need accurate inventory visibility, they needed the ability to access their full breadth of inventory. Part of this solution also had to ensure an extremely high level of customer satisfaction allowing for orders to be fulfilled in a single box. The solution delivered is the OrderDynamics DOM. It provides advanced DOM capabilities like order consolidation, flexible user configurability, and other advanced feature. All this to help deliver an exceptional Browns Shoes customer service experience.

 

Results

After implementing the OrderDynamics’ DOM, Browns Shoes now offers a robust order-to-fulfillment process. In fact, customer orders can now take as little as 15 minutes from order receipt to confirmation with tracking. Today, Browns Shoes offers express shipping with 99.5% accuracy, with even tighter lead-times than originally offered.

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OrderDynamics will keep Browns Shoes at the forefront of omni-channel retail for years to come.

Richard Sejean
Director of eCommerce, Browns Shoes

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