eMail Promotions Management
OrderDynamics provides enterprise-class tools for online retailers to manage their
email marketing campaigns. eCasting is the cornerstone of a comprehensive sales
and customer retention strategy, allowing you to easily reach out to your customers
with relevant messages directly over email. OrderDynamics helps you unlock the revenue
potential of your database by creating specific, targeted campaigns to support your
latest promotion.
Drive Repeat Sales
To help you drive repeat sales, OrderDynamics provides a powerful eMail marketing
system. This integrated system allows our Clients to create
targeted sales campaigns to the existing Customer base and imported Customer mailing
lists. These campaigns can be highly targeted using granular recipient filtering,
allowing you to deliver promotions to specific groups of Customers based on Location,
Products, Order Size, and more. OrderDynamics includes real-time reports on the
status of eCasts including deliveries, views, and all sales generated from the campaign.
The Referral Metrics Report provides “link and ad-level” visibility to optimize
your campaigns and perform multi variant testing.
Customizable and Secure
To align the look and feel of eCast emails with your marketing strategy, OrderDynamics
provides fully customizable eCast templates, which can be created using the built
in Content Management System (CMS) editor or using a third party HTML editor. OrderDynamics
provides the tools for web designers to access these templates directly. All email messages are delivered via a dedicated
OrderDynamics mail cluster, keeping the security of your websites protected. OrderDynamics
automatically provides a “opt-out” mechanism in each email with
automatic adjustments to Customer records upon opting out. OrderDynamics meets
CAN-SPAM compliance and has additional, stricter controls to mitigate SPAM and privacy
issues.
eCast Promotions Management Features
- Proactive eMail Campaigns "eCasts" with granular Customer and Product filters
- Granular recipient filtering and demographics for highly targeted campaigns
- Recipient Filter: Gender, Country, Postal, Products, Order Size, Level, Sties
- Negative Filtering on previous eCasts
- Customizable eCast template using CMS or HTML
- Unlimited recipient lists or “campaign size”
- Split Testing using Referral Metrics report to analyze eCast advertisements
- Ability import mailing lists or other Customer databases
- Real-time Sales and eCast Status Monitoring (Delivered, Views, Traffic, Conversion)
- Built-in SPAM compliance controls and separate eMail environments
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