Customer Segmentation and Email Campaigns

Find the messages that convert sales.

Consistent and relavent marketing messages are the messages that are converting more clicks and more orders today. OrderDynamics has a powerful customer segmentation and email campaigns engine that enables rich targeting and timely delivery of emails and promotions to your customers.

Our out-of-box eCast customer segmentaion and email marketing tool will allow you to communicate effectively with customers

Drive Repeat Sales

We help you drive repeat sales by creating targeted email campaigns based on dynamic and static lists. These campaigns are highly targeted (instead of a broad newsletter approach) using deep segmentation filtering technology, allowing you to deliver promotions to specific groups of Customers based on a variety of order behaviours and customer preferences. OrderDynamics includes real-time reports on the status of campaigns including deliveries, views, and all sales generated from the campaign. The Referral Metrics Report provides "link and ad-level" visibility to optimize your campaigns and perform multi variant testing.

Email Merchandising

Send your customers scheduled emails based on webiste behaviour including abandon carts and order history. OrderDynamics allows you to deliver fully personlized emails using our built-in Razor Template engine. Using Razor, emails can scheduled to invite customers to review their product, cross sell accessories, or remind them of latest products and brands based on their preferences.

Customer Sementation and Email Includes:
  • Customer Segmentation Tool called "Dynamic Customer List"
  • Build Lists using rules and operators "and/or" query builder UI
  • Segmentation based on deep Customer and Order Information
  • Ability to Export List to .csv
  • Multiple Static Lists wired-up to frontend or used on backend only (newsletter, other opt-in)
  • Static Lists can support user-defined fields
  • User can import external static-lists with user-defined data
  • Segmentation engine allows queries against static lists
  • Frontend websites can populate status lists (contents, newsletter, sweepstakes, etc.)
  • Lists can be targeted for an Email Campaign
  • Email Campaigns use Templates and one or more Segments / Lists
  • Multiple Email Templates can be created using WYSIWYG or HTML w/XHTML 1.0 Validation
  • Referral sales metrics and analytics tracking of email links
  • Configurable sending address and email subject per campaign
  • Ability to split test email subjects by limiting list
  • Ability to implement "reflex campaigns" to target unopened recipients
  • Real-time Sales and Status Monitoring (Delivered, Views, Traffic, Conversion)
  • Automated unsubscribe links appended to all e-Cast
  • Built-in CAN-SPAM compliance controls and separate eMail environments
  • Enhanced deliverability option through SocketLabs
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