eMail Marketing and Customer Segmentation

eCast is an out-of-the box customer segmentation and email marketing and promotions tool embedded in the OrderDynamics platform. Regular eCasts are the cornerstone of a comprehensive sales and customer retention strategy, and allow you to easily reach out to your customers with relevant messages through email and schedule them with site promotions. OrderDynamics helps you unlock the revenue potential of your customer database by creating specific, targeted segments within eCast.

Our out-of-box eCast customer segmentaion and email marketing tool will allow you to communicate effectively with customers

Drive Repeat Sales

We help you drive repeat sales by creating targeted email campaigns to the existing Customer base from multiple websites or the call center. These campaigns can be highly targeted (instead of a broad newsletter approach) using granular recipient filtering technology, allowing you to deliver promotions to specific groups of Customers based on Location, Products, Order Size, and more. OrderDynamics includes real-time reports on the status of eCasts including deliveries, views, and all sales generated from the campaign. The Referral Metrics Report provides “link and ad-level” visibility to optimize your campaigns and perform multi variant testing.


Customizable and Secure

To align the look and feel of eCast emails with your marketing strategy, OrderDynamics provides fully customizable eCast templates, which can be created using the built in Content Management System (CMS) editor or using a third party HTML editor. OrderDynamics provides the tools for web designers to access these templates directly. All email messages are delivered via a dedicated OrderDynamics mail cluster, keeping the security of your websites protected. OrderDynamics automatically provides a “opt-out” mechanism in each email with automatic adjustments to Customer records upon opting out. OrderDynamics meets CAN-SPAM compliance and has additional, stricter controls to mitigate SPAM and privacy issues.


eCast Promotions Management Features:

  • Proactive eMail Campaigns "eCasts" with granular Customer and Product filters
  • Granular recipient filtering and demographics for highly targeted campaigns
  • Recipient Filter: Gender, Country, Postal, Products, Order Size, Level, Sties
  • Negative Filtering on previous eCasts
  • Customizable eCast template using CMS or HTML
  • Unlimited recipient lists or “campaign size”
  • Split Testing using Referral Metrics report to analyze eCast advertisements
  • Ability import mailing lists or other Customer databases
  • Real-time Sales and eCast Status Monitoring (Delivered, Views, Traffic, Conversion)
  • Built-in SPAM compliance controls and separate eMail environments
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