Liking, Tweeting, Pinning, and more!
Several opportunities exist for online merchants to generate long-term customer loyalty by leveraging social media and other
community tactics on their websites. Through the successful combination of best-practice customer service techniques with
the latest social media tactics, user generate content, and customer profile data, online merchants can transform a traditional
"static shopping" experience into a dynamic, relevant destination that fulfils the unique needs of their market. A successful
social media and community strategy will leverage an emotional connection with visitors, driving more qualified referral
traffic and more reasons for repeat business.
Social Media Feeds
OrderDynamics offers a variety of frontend and backend social media integration options out-of-the box. The frontend of an
eStore website can embed third party content from Twitter and Facebook using the similar techniques used when pulling in
feeds from blogs, news sites, You Tube! video, and more. The platform can also enable more advanced connectivity such as
the ability to use the Facebook Platform for purchases and promos and creating business rules to post promos, product updates,
and other site changes to Twitter. OrderDynamics also has "Email a Friend" and Share Wish List (with merchant define control
over branding) and Social Bookingmarking on all pages (for example: Addthis.com) out-of-the-box.
Shopper Generated Content
As part of the OrderDynamics content management system, a shopper can create content which is then used on the website or
social media sites. This includes out-of-box features like Ratings and Reviews with complete control over how and where
reviews are presented on the website (design, presentation, locations). OrderDynamics can accept more advanced information
directly from a shopper using the built-in GENERICS CMS, which is often used for Testimonials, Product Stories, Surveys,
and more. This information is captured in any number of ways visually (modal, web form, etc.) and is stored in the merchants
database, allowing these entries to be leveraged by the website in intelligent ways including styling and presentation,
randomization, or backend use.
Customer Preferences and Relavent Messages
The Customer record within OrderDynamics is customizable, allowing for additional items to be stored for each customer (shopper)
in a merchant’s database. Examples of custom preferences might be a Birthday, Shopping Lists, Favorites, or completely custom
fields used only by that merchant. OrderDynamics supports the setting of customer preferences on both the frontend of the
website (automatic based on purchase or a custom user experience – for example a web form, or part of the checkout, or manually
in the My Account Section). A CSR also has the ability to manage shopper preferences through the eBusiness Manager backend.
Through customization, OrderDynamics has the ability to invoke promos and Shopping Cart triggers based on shopper preferences
(add coupon, free product, product, discount, etc.). Data from the Customer record can also be used for other backend functions,
such as displaying them on a pick list or exported using eCast Manager to create customer segments.