case-study-laura

Challenge

Founded in 1930, Laura Canada is one of the country’s leading women’s apparel retailer, operating more than 170 retail outlets under the Laura, Laura Petite, Laura Plus, and Laura Petite Plus banners. With sales growing in the online apparel industry at an annual rate of 22% in North America –– and a direct competitor enjoying 31% annual growth1 –– Laura Canada needed to deliver an eCommerce experience to address the problems of creating an online product catalog, limited eCommerce expertise, and no capability for fulfillment.

Solution

The company chose OrderDynamics to offer a sophisticated, but easy-to-navigate website in French and English for a best-in-class front-end experience. It featured enhanced browsing with product ratings and reviews, personalized recommendations, social media integration, and more.

Results

The bilingual website enabled shoppers to see live inventory counts and retail systems integration, with a rich online product catalog and images. The enhanced website also encompassed seamless support of Laura’s loyalty program, providing their customers with more savings and more value. Finally, Laura.ca integrates with Canada Post, enabling real-time delivery and rate quotes, plus the option of shipping parcels directly to any of 6,500 outlets during check out.

client-laura

“With OrderDynamics, we can now offer a complete cross-channel shopping experience for our shoppers. The new Laura.ca puts us a step above well-known brands with established online operations.”

Sam Barnes
Director of eCommerce, Laura Canada

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