Providing solutions for your business.
OrderDynamics services medium sized merchants that are typically generating between 5 to 75 million in annual online sales
or are launching a new eCommerce channel that will grow between 1 to 5+ million in annual online sales within their first
24 months of online sales. Our Clients need a robust platform with leading features but also a partner to help them deliver
a successful launch and ongoing guidance to grow the online channel. Below are the different verticals we service and typical
goals and challenges faced by these groups.
Multi-Channel Retail - Brick and Mortar
There are many aspects of a multi-channel retail project that make it very unique in comparison to other eCommerce solutions.
While significant opportunities exist for brick and mortar merchants, delivering a successful multi-channel retail website
requires the close examination of channel goals. Retailers should create an eCommerce strategy that encompasses both online
selling along with website features that support their physical stores. The eCommerce platform must include capabilities
used in the store (promotions, loyalty, and gift cards for example) while enabling leading on-line marketing and merchandising
functionality expected by the savvy web consumer. Integration with the merchant's Point of Sale (POS) is also critical to
deliver a seamless view of inventory, pricing, and customers. Although retailers have experience with individual consumer
transactions, successfully operationalizing a multi-channel strategy with eCommerce requires advanced platform tools, additional
human resources, and new business processes.
Manufacturer - Direct to Consumer
Many manufacturers are entering the direct-to-consumer market as a way to increase profits and service their end customers
better. The online channel is often used to provide customers with better product information and to support retail partner
sales by offering a robust product catalog and easy access to retailer locations. By offering a wide array of products that
may not be in-stock or available with all retail partners, a manufacturer's retail website can offer the greatest selection,
detailed product information, product registration, recommendations, future marketing communications, and product bundling
at competitive prices. While many online merchants are challenged with effectively operating an eCommerce channel, manufacturers
need to closely consider areas such as fulfillment, customer service, pricing, and marketing. The eCommerce platform should
provide a high-level of integration with distribution and logistics systems in addition to enabling both in-house and outsourced
call center solutions.
Direct Response TV and Catalog
Direct response marketers and catalogers account for some largest eCommerce websites globally (both revenue and product catalog
size) and were often the first to enable an online sales channel. Direct response marketers (TV, Radio, and Print) often
have lower numbers of products online but significant revenue volumes per SKU and require advanced platform features to
support their marketing strategies. From multiple offers, microsites, and a unified cart to personalizing website content
by geography and a single-page checkout, direct response marketers have sophisticated frontend requirements that must be
supported on the backend including order management, call center, CRM, and fulfillment. Catalog companies often have large
volumes of products and SKUs that require the latest merchandising controls and navigation tools that allow shoppers to
find products and utilize the catalog alongside the online channel. In addition, catalogers have some of the most advanced
promotion scenarios and offer a wide range of product categories. In order to deliver a website to facilitate revenue growth,
catalogers must carefully evaluate the frontend and backend features of their next eCommerce platform provider.
Pure Play Internet Retailer
OrderDynamics started its journey in early the 2000’s servicing pure-play internet retailers who had out-grown their eCommerce
platform and needed both superior technology and a partner to help them grow their business. These merchants often utilize
the most sophisticated online selling features and have demanding backend requirements such as order management, call center,
and fulfillment. With a heavy reliance on search engine marketing and search engine optimization, pure-play internet retailers
require the latest traffic building tactics embedded in the eCommerce platform. It is also critical that these merchants
protect their traffic during a re-platforming project and require the platform provider to provide advanced SEO services
to mitigate ranking changes. Since a pure-play internet retailer does not have wide brand recognition in a retail setting
or a catalog, they require the latest conversion tactics and will perform deep customer segmentation and marketing to capture