Navigation and Search
Simply making products easier to find.
Connecting shoppers to products is the first step in creating an effective search merchandising strategy. Site Search, in
combination with a robust Guided Navigation system, is the first step to reducing the number of clicks for your customer.
OrderDynamics provides an easy-to-use Site Search Engine that allows product teams to monitor and optimize site search across
multiple websites. With fully customizable Guided Navigation and Search Result presentation, OrderDynamics can deliver the
optimal website experience to increase conversions.
Once shoppers have successfully found your eStore website, OrderDynamics provides merchandising controls throughout the website
to guide the shopper through to purchase. This starts with a powerful text search with customizable product search results,
guided navigation, drill downs, and integrated product ratings and reviews display. OrderDynamics also includes dynamic
product carousels, menus, and search results sorting to present product suggestions based on personalized information such
as Recently Viewed products, Categories, Order History, and Search Terms. Merchants are also provided keyword overrides
and the ability to append Product lists to natural search results based on business rules. Personalized Content Areas can
also be used on search result pages to deliver highly targeted content based on search terms or a combination of events.
Effective site navigation is a critical to increasing conversions. The decisions around how shoppers will navigate the website,
how they will search and refine results, and how to effectively implement cross-sell and up-sell tactics will comes down
to knowing your customer and implementing a navigation that supports their buying habits. OrderDynamics has a flexible navigation
engine to enable your custom website experience. Site navigation is dynamic and user controlled, leveraging Categories,
Brands, Search Results, and Product Attributes. Different fields of a Product, Category, and Brand record can be enabled
for Guided Navigation which means they're available for on-page dynamic filtering. In addition, OrderDynamics has a robust
Product Attribute engine to store custom details about product types (by group) in the database for Presentation, Search,
or Backend purposes. Product attributes can also be enabled for Guided Navigation.