"OrderDynamics is highly flexible, powering custom user experiences and enabling the highest level of systems integration” -Max Payne, Henry's Camera

Search Engine Optimization (SEO) Controls for eCommerce Websites

Search Engine Optimization (SEO) is a multi-faceted subject that ultimately breaks down into on-page and off-page tactics. Retailers are often in highly competitive keyword situations so it is critical that they establish an SEO strategy with goals and tactics, and manage their SEO on an ongoing basis. OrderDynamics provides best practices and tools for merchants to deliver highly effective on-page SEO. Everything from highly optimized code and images, to easy-to-use interfaces that allow business users to optimize their landing pages, OrderDynamics provides everything needed for robust, on-page SEO.

OrderDynamics delivers powerful on-page SEO controls and meta data override controls which allow you to optimize every page on your website including dynamic, faceted pages

Page Validation and Page Code

A proper, XHTML-compliant code implementation is fundamental for effective search engine rankings. To ensure each page on your website is free of errors, is fast, and meets the latest W3C standards, OrderDynamics fully manages the implementation of the design-to-code process. This includes the generation of XHTML, CSS, and scripts, mapping H1 and H2 tags to content, setting up breadcrumbs, mapping title tags and alternative text to navigation, product names, and images. All subsequent changes to the site layout are made available to the Client for file download or using our built-in Content Management System (CMS). OrderDynamics also provides site-map generation and support for Google Web Master Tools, Google Analytics, and Google Website Optimizer. As part of SEO Migration Services, OrderDynamics provides a comprehensive service to move all existing SEO content, meta data, and links from the old site to the new location.


SEO for Product, Category, and Brand Pages

OrderDynamics provides powerful SEO controls for every landing page on your eStore through easy-to-use interfaces from the eBusiness Manager. Every Product, Category, and Brand in your database has an "SEO tab" that allows you to deliver a highly search optimized landing page. This includes fields such as Page Title, Vanity URL (keyword rich URL), Link Title Tag, Meta Keywords, and Meta Description. Also, the imaging engine allows you to maintain the file names and the Alt Image Attribute for your product, category, and brand images, providing maximum SEO control over your assets. The OrderDynamics platform takes care of rendering all available SEO information to each page, thumbnail image, navigation links, and breadcrumbs. OrderDynamics also supports complex integration scenarios where the SEO information is delivered via integration.


Landing Pages and Micro Sites

OrderDynamics provides the ability to launch micro-sites without creating completely separate eStores. Using URL re-writing technology – or “vanity URLs”, OrderDynamics allows you to host separate domains (micro sites) that are accessible using different links but are driven off of the same database (or static page) as your primary eStore. This is called “Domain Masking”. Using multiple content fields within OrderDynamics, Domain Masks offer an SEO friendly way to market to specific audiences by delivering them targeted content.

Domain Masks are used to launch micro-sites, personalized pages, and static promotional pages with unique URLs and include full SEO controls. Domain Masks provide an effective way to bind additional domains or existing links to product, category, or brand landing pages using SEO friendly redirects and controls for search engine indexing and following page links. Domain Masks, used in conjunction with a content strategy, is an easy and fast way to increase search engine visibility.


eCommerce SEO and Metadata Control Features:

  • SEO Optimized XHTML, CSS, and Java Script Implementation
  • W3C Markup Compliance Validation
  • Routine "Search Engine Optimization Quality" Scan and Correction
  • Sitemaps.xml and Robots.txt Generation
  • H1 and H2 Tags on Product, Category, and Brand Landing Pages
  • Link Title Tags and Alt Image Tags for Navigation, Product Links, Images
  • Built-in SEO Controls for all Product, Category, and Brand Landing Pages
  • Built-in SEO Controls for Homepage
  • Controls for: Page Title, Meta Description, Vanity URL (page name), Meta Keywords, Link Title Tag
  • SEO Controls provided through easy-to-use GUI interfaces from eBusiness Manager
  • Domain Masks for Satic Landing Pages and Micro-Sites w/SEO controls
  • Domain Mask override for Page Title, Meta Description, Vanity URL (page name), Meta Keywords
  • Domain Mask SEO directives for Transfer URL, Index, Follow Links, and 301 Redirects
  • SEO Friendly Breadcrumb Generation
  • SEO Metadata Override for dynamic, faceted navigation pages with Link Canonical
  • Real-Time SEO Referral Metrics (Traffic Source, Pay per Click, Advertising)
  • Integrated Google Analytics (Optional support for 3rd Party Packages)
  • Direct Webpage Access & Content Management System (CMS)
  • Implementation of SEO friendly redirects for current URLs
  • SEO Migration Services Available
Back to Dynamic Merchandising