Helping your site rank better.
Search Engine Optimization (SEO) is a multi-faceted subject that ultimately breaks down into on-page and off-page tactics.
Retailers are often in highly competitive keyword situations so it is critical that they establish an SEO strategy with
goals and tactics, and manage their SEO on an ongoing basis. OrderDynamics provides best practices and tools for merchants
to deliver highly effective on-page SEO. Everything from highly optimized code and images, to easy-to-use interfaces that
allow business users to optimize their landing pages, OrderDynamics provides everything needed for robust, on-page SEO.
Page Validation and Page Code
A proper, XHTML-compliant code implementation is fundamental for effective search engine rankings. To ensure each page on
your website is free of errors, is fast, and meets the latest W3C standards, OrderDynamics fully manages the implementation
of the design-to-code process. This includes the generation of XHTML, CSS, and scripts, mapping H1 and H2 tags to content,
setting up breadcrumbs, mapping title tags and alternative text to navigation, product names, and images. All subsequent
changes to the site layout are made available to the Client for file download or using our built-in Content Management System
(CMS). OrderDynamics also provides site-map generation and support for Google Web Master Tools, Google Analytics, and Google
Website Optimizer. As part of SEO Migration Services, OrderDynamics provides a comprehensive service to move all existing
SEO content, meta data, and links from the old site to the new location.
Product Catalog SEO
OrderDynamics provides powerful SEO controls for every landing page on your eStore through easy-to-use interfaces from the
eBusiness Manager. Every Product, Category, and Brand in your database has an "SEO tab" that allows you to deliver a highly
search optimized landing page. This includes fields such as Page Title, Vanity URL (keyword rich URL), Link Title Tag, Meta
Keywords, and Meta Description. Also, the imaging engine allows you to maintain the file names and the Alt Image Attribute
for your product, category, and brand images, providing maximum SEO control over your assets. The OrderDynamics platform
takes care of rendering all available SEO information to each page, thumbnail image, navigation links, and breadcrumbs.
OrderDynamics also supports complex integration scenarios where the SEO information is delivered via integration.
Landing Pages and Micro Sites
OrderDynamics provides the ability to launch micro-sites without creating completely separate eStores. Using URL re-writing
technology – or "vanity URLs", OrderDynamics allows you to host separate domains (micro sites) that are accessible using
different links but are driven off of the same database (or static page) as your primary eStore. This is called "Domain
Masking". Using multiple content fields within OrderDynamics, Domain Masks offer an SEO friendly way to market to specific
audiences by delivering them targeted content.
Domain Masks are used to launch micro-sites, personalized pages, and static promotional pages with unique URLs and include
full SEO controls. Domain Masks provide an effective way to bind additional domains or existing links to product, category,
or brand landing pages using SEO friendly redirects and controls for search engine indexing and following page links. Domain
Masks, used in conjunction with a content strategy, is an easy and fast way to increase search engine visibility.