Challenge
As a high-growth emerging brand BALMSHELL needed a marquee eStore website to promote
and sell their product line. Without in-house IT resources or experience creating
an online sales channel, BALMSHELL required an eCommerce solution that would help
them every step of the way. This included developing an eStore website, maintaining
it, training on the eCommerce system, and ongoing support services. Through this
critical phase, BALMSHELL looked for a partner to make it easy and allow them to
focus on growing their business.
"OrderDynamics' Dynamic Merchandising has helped BALMSHELL launch our brand and
focus on our Customers.' - Jennifer Lees and Fiona Lees
Solution
BALMSHELL was referred to OrderDynamics because of their Dynamic Merchandising approach
and high-touch philosophy towards Customer Service. For BALMSHELL, Dynamic Merchandising
means they'll be selling faster and more efficiently without worrying about underlying
complexities. OrderDynamics worked with BALMSHELL and their Website Design firm
and consulted with them on how they wanted their brand reflected through their eStore.
BALMSHELL was trained to use OrderDynamics immediately, even before the eStore was
live. This allowed them to setup their products, payment services, and shipping
integration in preparation for launch. OrderDynamics continues to provide guidance
and support to BALMSHELL to ensure they are maximizing their online sales potential.
Benefits
- Sourcing eStore website designer as a trusted advisor
- Implementing the eStore, HTML code, and maintenance
- Dynamic Merchandising best practices and tactics
- Easily manage products, promotions, and website content
- Assistance implementing shipping automation and payment gateways
- OrderDynamics Merchandising Specialist for continued support
- Successful launch of BALMSHELL brand and continued high-growth