H.I.V.E™ Social
Loyalty, branding, and trust using the latest social tools.
Several opportunities exist for online merchants to generate long-term customer loyalty by leveraging social media and other
community tactics on their websites. Through the successful combination of best-practice customer service techniques with
the latest social media tactics, user generate content, and customer profile data, online merchants can transform a traditional
"static shopping" experience into a dynamic, relevant destination that fulfils the unique needs of their market.
Facebook
Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos,
and learn more about the people they meet. Retailers leverage Facebook's development platform to integrate popular services
directly into their website, helping generate traffic and sales.
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Twitter
Twitter is a real-time information network that connects you to the latest information about what you find interesting. At
the heart of Twitter are small bursts of information called Tweets. Online merchants are using Twitter as a way to spread
the word about popular products, sales, promotions, and more.
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You Tube!
Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube
provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform
for original content creators and advertisers large and small.
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Power Reviews
Social media allows shoppers to share their ideas and recommendations about your products and your brand. Many believe that
this "conversation" has moved ahead of traditional marketing and merchandising to become the primary driver of brand and
purchase intent. However, by incorporating Customer Reviews on your product pages you can both "participate" in the conversation
and drive significant sales.
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UpSellit
UpSellit provides online businesses with a fully customizable pay-for-performance site abandonment solution that lifts overall
conversions and gathers valuable business insight. UpSellit helps create long-lasting partnerships in which every client
need or concern is immediately addressed.
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AddThis
AddThis helps website publishers and bloggers spread their content across the web by making it easy for visitors to bookmark
and share content to their favorite social destinations. AddThis is fast, powerful and easy to install. Even better, it's
free and offers sophisticated analytics to help users understand how and where their content is being shared.
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ShopSocially
ShopSocially is the most comprehensive consumer-to-consumer marketing platform for retailers. With ShopSocially, you can
turn 10-40% of your shoppers into brand ambassadors, increase engagement on Facebook and website by up to 30% to drive brand
impressions and incremental clicks to your online store.
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My Registry
Launched in December 2005, MyRegistry.com is the premiere destination for Universal Gift Registry services. MyRegistry.com
currently gives well over 100,000 users the ability to create one centralized registry for any gift-giving occasion, including
Weddings, Baby Showers, Birthdays, Graduations, Housewarmings, Holidays and more.
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AddShoppers
AddShoppers is a sharing platform built for social commerce. It increases customer engagement by attaching Social Promo Callouts™
to sharing buttons and measures ROI with just a few snippets of code.
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