Company: OLLY Shoes
Industry: Kids Shoe Retailer
Web: www.ollyshoes.com

About: OLLY Shoes is a leading retailer of shoes for kids with over 15 locations in the United States and Canada. For parents and children alike, shopping for new shoes can be a frustrating and tedious experience. Alack of industry-wide sizing standards and a shortage of well-trained salespeople have left many kids walking out of stores wearing ill-fitting shoes. Toronto, Canada-based Oily Shoes has come to the rescue of frustrated consumers, taking the headache and hassle out of shoe shopping with its revolutionary, patented OLLYSCAN® fitting technology.

Challenge

With a growing list of retail locations in the United States and Canada, OLLY Shoes wanted to launch their first transactional website that would allow them to reach beyond their local storefronts while providing additional conveniences to these customers. With an already sizable fan base of parents, grandparents, and mothers, OLLY needed a scalable platform that would enable them to keep up with customer demand and frequent bursts in order volumes.

OLLY needed a platform that could provide easy merchandising tools for their marketing team, enable downloadable tools that emphasize their patented OLLYSCAN® fitting technology, power their School Shoes program and Store Locator, and integrate with in-store POS, Gift Cards, and other loyalty programs. In addition, the OLLY team wanted to leverage social media, ratings and reviews, and rich product images to it very easy to browse, find, and buy the best possible fitting shoes for kids.

Solution

OLLY Shoes debuts its first eCommerce website in time for the school year. The new OLLYShoes.com website offers a similar buying experience that their customers have come to expect when shopping a wide selection of kid shoes at their retail locations across Canada and the United States. That is, a premium customer service experience with knowledgeable staff, one of the largest selections of infant, toddler, and youth shoes, and a patented fitting process called OLLYScan© which helps parents select shoes with the best possible fit. The OLLYShoes.com eStore offers shoppers a friendly user experience using latest eCommerce best practices like guided navigation, personalization, site search, rich imaging, product reviews, recommendation, and fast shipping options.

OLLYShoes.com offers information about OLLYScan© and downloadable tools that can be used at home to aid parents in purchasing the right size shoes. The site also provides in-store gift card support and other multi-channel loyalty options. The new website highlights the OLLY School Shoes program, which is a partnership with local area schools that offer discounts on required shoes or percentage in sales back to fund school programs.

Results

  • Effective navigation for major categories and brands
  • Swift cart, checkout, and mini-cart
  • Rich zoom imaging and rollovers
  • Advanced on-page SEO controls and formulas
  • Cross selling and up selling products and accessories
  • Dynamic School Shoes pages
  • Store Locations with Google Maps
  • Publish to Facebook

Architecture

  • No. of Sites: 1
  • Type: B2C
  • Integration: KWI POS
  • Creative Team: UXER Design
  • Third Party: First Data, KWI, Facebook