eCommerce CMS for Custom Experiences
An eCommerce implementation is a significant investment that typically spans over
3 to 5+ years. However, Internet commerce is evolving at a phenomenal rate so it
is critical that your platform allows you deliver the optimal user experience needed
to maximize conversions, which may be very unique to your brand. That is, full control
over website design, usability, layout, search, and navigation. This will allow
you to quickly adapt and change your website when needed rather than being held
back by the underlying platform as so often is the case.
OrderDynamics provides this level of control. In fact, many of our Clients adjust
or refresh their website frontends multiple times a year. This separation of design
and usability from the underlying eCommerce business logic ensures your eCommerce
investment is future-proof and allows you to make website changes at your pace.
Design Process
The OrderDynamics platform provides high levels of flexibility and control to its
Clients over the website design process and ongoing updates. Website design is handled
differently for each Client depending on their preferences and unique requirements.
In both scenarios, the OrderDynamics Project Manager is responsible for managing
dates and timelines into the overall project plan.
Option 1: OrderDynamics Design Partners
Some of our Clients prefer OrderDynamics fully manage the website design process
by using one of our design partners and making the contract seamless. In this scenario,
OrderDynamics will arrange meetings with its design partners based on the design
budget and recommend a best fit for culture, industry vertical, experience, and
website type. Once a design partner is chosen for the project, OrderDynamics will
manage the transaction with the design partner through a single contract with our
Clients.
Option 2: Internal Team or Client Selected Third Party
Others prefer to have their website designed internally or by a third party firm
they select. OrderDynamics is fully compatible with these scenarios and works collaboratively
with external groups to ensure they understand the capabilities of our platform
and no duplication of costs.
Content Management (CMS)
Maintaining the content on your websites with OrderDynamics is a very easy process
and designed for business users (product teams, marketing, and sales). Using the
OrderDynamics eBusiness Manager, business users can maintain Product, Pricing, Promotions,
Ratings and Reviews, Categories, Brands, Static Content, and more. Each Product,
Category, and Brand includes multiple image support and 3 (or more) custom content
fields (on top of built-in fields) that can be edited directly through the WYSIWYG
editor. Site navigation is easily controlled and dynamically updated on the website
through the category and brand system. Products and promotions are easily staged
and can be scheduled to go-live after approval using our Scheduled Tasks engine.
OrderDynamics provides database driven, non-product page content pages using Generics
which is used for pages such as Careers, Store Locations, Articles, Testimonials,
Case Studies, Tips, FAQs, and more. The OrderDynamics personalization engine allows
for Personalized Content Areas to be defined and deliver targeted content based
on areas that serves up personalized content based on a combination of rules such
as IP Geolocation, Address, Order History, Referral Site, Search Keyword, URL, time
of day, and more.
eCommerce CMS Features:
- Fully Custom Frontend User Experience Designs
- Rapid time-to-market for significant frontend design changes
- Library of frontend website controls that bring website experience to life
- Business users can fully maintain the website
- Multi-eStore website Content Management System (CMS)
- Controlled, direct access to website files through CMS
- Version control system and test prior to promotion with rollback
- Built-in WYSIWYG editor or advanced HTML access using third party software
- Global or Product level Content Areas (for example “Top Products”)
- Image Interpolation Controls per Content Area
- Database Drive non-product pages
- Personalized Content Areas for targeted merchandising
- Multiple Design Options
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