Brand Control & Content Management
An eCommerce implementation is a significant investment that typically spans over
3 to 5 years. However, business over the Internet is evolving at a phenomenal rate
so it is critical that your eCommerce platform gives you complete control over branding,
website design, layout, and presentation controls so you can easily evolve your
eStore to remain competitive over time.
OrderDynamics provides this level of control; in fact many of our Clients can easily
refresh their entire frontend website experience without even contacting our team.
This separation of design from the underlying eCommerce business logic ensures your
eCommerce investment is future-proof and allows you to make website changes at your
pace.
Design Independence
OrderDynamics has decoupled the branding, design, and layout of your eStore website
from our eCommerce software to ensure the frontend is flexible and can be easily
enhanced based on our Client’s needs over the years. In addition, our Client’s have
the option to use their own, third party design or Interactive Marketing firms to
bring forward the best branding and creative concepts. OrderDynamics
maintains a library of frontend website experience controls that are used to make
the website come to life.
Content Management System (CMS)
As part of our on-demand eCommerce platform, OrderDynamics provides a comprehensive
Content Management System (CMS). Although all frontend merchandising and product
information is managed through our Product Management and Promotions interfaces
(or auto populated by 3rd party systems), the CMS provides complete file-level control
for Web Designers. The OrderDynamics CMS includes complete version control and testing
prior to promoting to production and includes a WYSIWYG editor and the ability to
use third party design software. OrderDynamics also includes powerful personalized content areas
that serves up personalized content based on a combination of Geolocation, URL keyword scanning, persona, and time of day.
Content Management Features
- Brand and Design is separate from on-demand eCommerce platform
- Rapid time-to-market for significant frontend design changes
- Library of frontend website controls that bring website experience to life
- Multi-eStore website Content Management System (CMS)
- Controlled, direct access to website files through CMS
- Version control system and test prior to promotion with rollback
- Built-in WYSIWYG editor or advanced HTML access using third party software
- Global or Product level Content Areas (for example “Top Products”)
- Image Interpolation Controls per Content Area
- Ability to use third party Interactive Marketing Firms
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