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OrderDynamics Announces eCommerce Personalization Technology Integrated into SaaS Platform
March 26th, 2010
Online Retailers Stay Competitive, Lift Traffic, and Score Conversions Using Personalization Technology from OrderDynamics.
Toronto (ON) -- OrderDynamics Corporation, Canada’s leading eCommerce Platform Provider, has enhanced
its sales and marketing technology, giving online retailers more control over how,
and when to display promotions, product information and other content on their web
site.
The OrderDynamics SaaS (Software-as-a-Service) eCommerce platform now has an integrated
Content Personalization engine called "Personalized Content Areas" designed to help
retailers grow qualified traffic and increase conversions. “We are squarely focused
on helping our Clients grow their revenue by helping them leverage the latest eCommerce
tactics like content personalization.” Explains Michael Benadiba, CEO of OrderDynamics
Corporation. “This technology enhancement gives our Clients point and click access
to quickly manage what would otherwise be a very manual process”. Continues Benadiba.
Core to this technology is the ability for retailers to detect demographical information
about their visitor, and display a variety of content based on merchant defined
“personas”, which are configured in the OrderDynamics eBusiness Manager dashboard.
Personalization controls include time-of-day, IP geolocation, referral websites,
customer groups, buying patterns, search patterns, and more. Online retailers can
choose to display a wide range of content types such as Images, Products, Flash,
Video or other HTML content. To ensure retailers can measure the performance of
their efforts, OrderDynamics provides a comprehensive set of eCommerce metric reports
along with innovative tools such as multiple vanity URLs and Search Engine Directive
controls that simplify multi variant testing.
“As a part of our overall innovative feature release strategy, we feel the introduction
of Personalization to the OrderDynamics On-Demand eCommerce Platform is a substantial
addition to the core offering.” Explains Michael Turcsanyi, Co-Founder and Vice
President of Sales & Marketing of OrderDynamics Corporation. OrderDynamics performs
4-6 major feature releases per year to its eCommerce SaaS platform, which are automatically
made available to their current Clients at no additional cost.
About OrderDynamics Corporation:
OrderDynamics Corporation is a privately owned eCommerce platform service provider
for high-growth B2B and B2C businesses. The success of OrderDynamics is highly attributed
to its Software-as-a-Service (SaaS) eCommerce model and Dynamic Merchandising concepts
which provide superior control and help drive revenue. The OrderDynamics solution
caters to multi-channel retail, manufacturing, business-to-business, and complex
online retail. OrderDynamics officially launched its
On-Demand eCommerce Solution in 2006 after 2 years of research and development.
For more information, please contact:
Michael Benadiba
Chief Executive Officer
OrderDynamics Corporation
1+ (866) 559-8123
news@orderdynamics.com